What Does a Digital Marketing Consultant Cost in Newcastle?
Real figures for hourly rates, project fees and monthly retainers in Newcastle and the Hunter, plus what changes the price and what to watch for in a quote.
The rebrand that stopped at the website
A new website and an old label is not a rebrand. It is a website. The work that changes a business is the two years after launch, and almost nobody budgets for it.
Agency, Consultant or In-House: What Hunter Businesses Should Actually Choose
The real trade-offs between hiring an agency, a consultant, or building an in-house marketing team, with honest costs and the failure mode of each.
Why Trade and Wholesale Websites in the Hunter Quietly Lose Money
Six specific ways trade and wholesale sites leak revenue, from unsearchable product data to pricing that hides behind a contact form. With the fix for each.
Choosing a Web Designer in Newcastle: The Questions Worth Asking
Eleven questions that separate a good web designer from an expensive one, plus the answers you should be worried about.
The case against the agency you were about to hire
You are not too big for a studio of one. The question is not how many people are on your account. It is how many of them have read the brief.
Five tips on finding the perfect Website Designer
Five things that matter more than the portfolio when you are choosing a website designer, written by someone who has inherited the aftermath of the wrong choice.
Your website should match the business you actually run
The most common problem I see is not bad design. It is a website describing a business that does not quite exist. Closing that gap is worth more than any redesign.
Calm websites convert. Stressful ones leak.
Every popup, countdown and competing message makes a visitor work harder. Sites that respect attention keep it. A practical look at cognitive load and calm design.
You've just launched your website. The work starts now.
Launch is the start, not the finish. What to check, measure and build in the first ninety days after a website goes live, from a designer who stays on after launch.
The five jobs your homepage has to do
Forget homepage trends. A homepage has five jobs, and most business sites skip at least two. Here is the checklist I run before any homepage design starts.