Klaviyo for Australian Ecommerce: The Flows Worth Building First
The five automated flows that generate most of the revenue, in the order to build them, and the ones that are not worth your time yet.
Email Marketing for Trade and Wholesale (Not Retail)
Why retail email tactics fail on trade customers, what B2B buyers actually open, and the four emails a wholesale business should be sending.
What a Good Welcome Email Series Actually Looks Like
A four-email welcome sequence broken down email by email, with what each one is for, what to say, and the mistake that wastes the highest-engagement moment you will ever get.
Why Your Email List Is Shrinking and What to Do About It
Lists decay by roughly a fifth a year no matter what you do. Here is how to tell normal decay from a real problem, and how to fix the real problem.
Building a Customer Database When You Sell Through Distributors
How brands that sell through retailers, distributors or consultants build a direct relationship with end customers without going to war with their channel.