Tri Nature
Plant-based home and body care, made by hand in Newcastle since 1989. An established manufacturer with a loyal consultant network, a large product range and a website that had stopped keeping up with the brand.
A trusted brand, dated online.
Tri Nature has been manufacturing in Newcastle since 1989 and sells through both direct customers and a network of consultants. The products and the reputation were never the problem.
The website was. A large range that was hard to navigate, a brand that looked older online than it did on the shelf, and email that was not doing the work it could have been.
- Brand direction and visual identity applied across digital
- Shopify ecommerce design and build
- Category and range structure for a large catalogue
- Klaviyo email marketing, campaigns and automated flows
- Ongoing monthly retainer after launch
Built around how people actually buy.
The site had to do two jobs at once: sell a large range to direct customers, and support a consultant network that had been selling Tri Nature for decades. Both needed the brand to look as good on a screen as it does on the shelf.
A large range reorganised into categories that match how customers shop, rather than how the catalogue was historically filed.
The existing brand applied properly across the site: the leaf mark, a warmer palette and type that matches the shelf presence.
Klaviyo set up as a real channel. Campaigns plus automated flows that keep working between sends.
A monthly retainer covering site updates, new products, campaigns and design, handled by the same person who built it.
What changed.
Across three complete months, roughly a third of the store's online revenue came through Klaviyo, a mix of campaigns and the automated flows that keep working between sends.
Email is now a channel that shows up in the revenue report every month, and it is looked after on the retainer alongside the site.
Outgrown your website?
If you make or import something you are proud of and the website no longer matches it, that is the conversation the studio is best at.