Work  /  Elite Importers
Trade · Import

Elite Importers

A wholesale importer selling to trade buyers, where the catalogue and the price list do as much selling as anything else. Print, digital and email brought under one consistent brand.

The brief

Selling to buyers, not browsers.

Wholesale is a different job to retail. A trade buyer is comparing ranges, checking pricing tiers and ordering in volume, often from a PDF or a printed catalogue rather than a product page.

The work needed to serve that reality: a price list a buyer can actually use, artwork consistent across print and screen, and email that reaches the trade list when a new range lands.

Scope
  • Annual trade price list and catalogue design
  • Print-ready artwork, supplied and checked with the printer
  • Brand consistency across print, digital and email
  • Email marketing to the trade buyer list
  • Ongoing design support as ranges change
The work

One brand, every surface.

The catalogue was designed as a working sales tool first and a brand piece second. Clear range structure, readable pricing, and a layout that survives being flicked through on a warehouse floor.

The same artwork system then carried into email and digital, so a buyer sees one consistent brand whether the range arrives as a PDF, a printed book or an email.

Elite Importers trade price list and catalogue
Trade price list and catalogue
Why it works

The studio understands trade.

Most design studios build for retail. Wholesale has its own problems: pricing tiers, minimum orders, range sheets, buyers who need information fast and printers who need files right the first time.

That is work the studio knows well.

Next step

Selling wholesale or importing?

Brand, catalogue, website and email handled by one senior designer who has done it for importers before.