All the tools I use to manage my client's social media
Planning, designing and curating your social media posts can come with a fair share of frustration. The process can be arduous and overwhelming if not approached with strategy.
My process allows me to work stress-free, transparently, and strategically with my clients. I also rely on a few handy tools to help me out.
All of my clients have access to their own Social Media Planner. In Google Sheets, I strategically plan out a month's worth of posts, including artwork, captions, hashtags, and more. This tool also allows for collaboration, including client copy changes and approvals.
I design all of my posts within Adobe XD. The document includes all the assets I need to keep my post designs on brand, including the client's brand colours, fonts and any other components I might need, such as logos and icons.
When I first sign on a new client, I use Loom to create a video to talk through and showcase their Social Media Planner. In addition to serving as an introduction to our collaboration, this video serves as a guide on how to use the Planner.
In the absence of images provided by my clients, I typically use Unsplash. Unsplash is a royalty-free stock photos service where it isn’t so obvious that the stock photos are stock photos.
To schedule all my clients' posts for the month ahead, I use Later. It allows me to upload posts within a calendar and add all the necessary details to optimize the post, including; best times to post, hashtags, image editor, tags, products, location, and linkin.bio.